SPP Trends: Adventurous Consumer
Looking for the next big thing and being at the forefront of adopting new ideas are key elements of being an Adventurous Consumer.
New technology, new sensory products, and new methods of enhancing daily activities are essential ways to engage this demographic. Bold, vibrant patterns that represent action and adventure are important elements in graphics tailored to the Adventurous Consumer. Abstract images layered with photorealism give more depth and layers to the designs, representing forward thinking and appealing energy.